there was a time when advertising posters were artworks. I am clearly just one of the many fans of this almost lost form of art (as I stated many times).
Mr. Nando Salce was a bright and wealthy man who had been playing in the adverts lovers team in the best possible way: born in 1877 in Treviso, at the age of 17 years he started to collect affiches and continued doing that till his death in 1962. with his will, he donated the entire collection of more than 25.000 posters to the Italian state.
a few weeks ago, a new museum finally opened in the historic center of Treviso: Collezione Salce, so now we can all enjoy the artworks and share Mr. Salce's passion.
